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But what causes the distribution of power to change? it can happen with the advent of a talented, disruptive Newcomer like Alexander the great or Steve Jobs, or that of a transforming innovation like the stirrup, the printing press, the integrated circuit, or YouTube. PP 28

Weber - theory of power laid out in economy and society. Traditional power where authority is inherited by its holder and is accepted by the holders subjects. Charismatic power in which an individual leader was seen by forest possess a special gift. The third form of authority he sees is one suited to modern times and is bureaucratic and rational authority, grounded in laws and wielded by an administrative structure capable of enforcing clear and consistent rules.

Organisations relied heavily on written communications and documents, and on the training of personal according to each job requirements and skills it needed. Importantly, the inner workings of bureaucratic organisations were based on the application of consistent and comprehensive rules for everyone regardless of social economic status or family, religious or political links. Therefore recruitments, responsibilities and promotions were based on competence and experience.  41

Micro powers-there advantage is precisely that they are not burdened by the size, scale, assets and resources portfolio, centralisation, and hierarchy that megaplayers have deployed and spent so much time and effort nurturing and managing. The more the micropower take on these traits, the more they turn into the type of organisation that other new Micro powers will attack with just as much effectiveness. PP 52

The 'more, mobility, mentality revolutions' are attacking the mode of organisation so persuasively advocated by Max Weber and his followers... And they are attacking it precisely at the point where it drew strength. Large organisations were more efficient because they operated lower costs, thanks to economies of scale; today, however the cost of maintaining order and control are going up... Large organisations have a sheen of authority, modernity, and sophistication; today, headlines are being made by small newcomers that are challenging the big powers. And as the advantages of this large scale, rational, coordinated, and centralised model of organisation diminish, the opportunities increase for the micro powers to make their mark using a different model for success. Pp75

Power is to politicians what sunlight is to plants. What politicians do with their power varies; but the aspiration to power is their essential common trait. As Max Webber put it on a century ago: "he who is active in politics strives for power, either as a means in serving other ends, ideal or egotistic, or as power for powers sake that is, in order to enjoy the prestige feeling that power gives.  76

More powerful local and regional authorities has also changed the prospects of public profiles of mayors and regional governors, sometimes boosting the national political reason and sometimes creating alternative is that bypass the capital together. 97

Who are our leaders? It was a time when leaders were in extractability in twined with the apparatus of governments and parties. Even revolutionaries aspired to high office. Lately, however many of our heroes have arrived at their fame via the digital world-using technology to spend messages and influence outcomes in ways that would previously have required the infrastructure of parties, non-governmental organisation's, The traditional press. PP 100